Mar 28, 2024  
2017-2018 Southeastern University - Extended Education Catalog 
    
2017-2018 Southeastern University - Extended Education Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COMM 3793 - DIGITAL MARKETING AND ANALYTICS


This course introduces students to the changing world of digital marketing. The purpose of the course is to prepare students to create digital marketing pieces and campaigns in order to reach customers and promote their organizations or businesses. It explores key marketing principles that are applicable to traditional and emerging technologies while providing students the chance to get practical experience using the major advertising, communication, and analytics tools available for both targeted and mass marketing efforts.

Prerequisites & Notes
None

Credits: 3



Add to Portfolio (opens a new window)