Apr 27, 2024  
2015-2016 Southeastern University Catalog 
    
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2015-2016 Southeastern University Catalog [ARCHIVED CATALOG]

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MKTG 4113 - ADVERTISING

Topics include advertising, creative philosophies, copy preparation, ad-layout techniques for diverse advertising media, media planning, and media-buying tactics.

Prerequisites & Notes
Prerequisite: BUSI 3303

Credits: 3


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