May 11, 2024  
2015-2016 Southeastern University Catalog 
    
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2015-2016 Southeastern University Catalog [ARCHIVED CATALOG]

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SRMT 4403 - MARKETING & PROMO IN SPORT INDUSTRY

This course builds on the general principles of marketing by discussing the unique aspects of sport marketing and applying marketing concepts to sport as a product and the promotion of sport activities. Topics focus on the spectator as the product consumer and will include consumer analysis, market segmentation, and product licensing, as well as positioning, pricing, promotion, distribution, and sponsorship as they apply to sport.

Prerequisites & Notes
Prerequisites: SRMT 3503, 3303, 3403

Credits: 3


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