Apr 19, 2024

2015-2016 Southeastern University Catalog

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2015-2016 Southeastern University Catalog [ARCHIVED CATALOG]

Marketing, Bachelor of Science

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Four Year Plan

Marketing, Bachelor of Science Four Year Plan

General Education Core - 55 Hours

Arts of Communication - 9 Hours

COMM 1433 - FUNDAMENTALS OF SPEECH Credits: 3
ENGL 1133 - ENGLISH COMPOSITION I Credits: 3
A student may waive ENGL 1133 with a score at or above the 75th percentile on the Critical Reading portion of the SAT or the English portion of the ACT, but three credits must be earned toward the required 9 hours in Arts of Communicaion.
ENGL 1233 - ENGLISH COMPOSITION II Credits: 3

Behavioral and Social Science - 6 Hours

Choose One Behavioral Science Elective from the Following - 3 Hours

PSYC 1133 - INTRODUCTION TO PSYCHOLOGY Credits: 3
PSYC 1233 - PSYCHOLOGY OF ADJUSTMENT Credits: 3

Social Science - 3 Hours

BUSI 2103 - MACROECONOMICS Credits: 3
BUSI 2203 Microeconomics is also required for graduation for all B. S. Business degrees as listed in the Pre-Business core.

Business - 3 Hours

BUSI 1903 - PERSONAL FINANCIAL STEWARDSHIP Credits: 3
Or
FINC 1903 - PERSONAL FINANCE

History and Government - 3 Hours

Select one of the following:

HIST 1013 - WESTERN CIVILIZATION TO THE 16TH CENTURY Credits: 3
HIST 1023 - WESTERN CIVILIZATION 17TH CENTURY TO THE PRESENT Credits: 3
HIST 2013 - AMERICAN HISTORY TO 1877 Credits: 3
HIST 2023 - AMERICAN HISTORY 1877 TO PRESENT Credits: 3
POLS 2413 - UNITED STATES GOVERNMENT Credits: 3

Humanities and Fine Arts - 6 Hours

Choose One Humanities Elective from the Following - 3 Hours

COMM 1503 - SURVEY OF WESTERN ART Credits: 3
COMM 2033 - THEATRE APPRECIATION Credits: 3
COMM 2233 - INTRODUCTION TO MASS COMMUNICATION Credits: 3
COMM 2433 - FILM APPRECIATION Credits: 3
ENGL 2233 - INTRODUCTION TO HUMANITIES Credits: 3
MUSC 1003 - MUSIC APPRECIATION Credits: 3
MUSC 1103 - HISTORY OF JAZZ Credits: 3

Choose One Literature Elective from the Following - 3 Hours

ENGL 2133 - INTRODUCTION TO LITERATURE Credits: 3
ENGL 2513 - BRITISH LITERATURE I Credits: 3
ENGL 2523 - BRITISH LITERATURE II Credits: 3
ENGL 3633 - AMERICAN LITERATURE Credits: 3
ENGL 3933 - AFRICAN AMERICAN LITERATURE Credits: 3
ENGL 4343 - NATIVE AMERICAN LIT & CULTURE Credits: 3
ENGL 4533 - CONTEMPORARY LIT Credits: 3

Mathematics - 6 Hours

MATH 1213 - COLLEGE ALGEBRA Credits: 3
MATH 2023 - INTRODUCTION TO PROBABILITY AND STATISTICS Credits: 3
Or any mathematics course that requires the above two courses as prerequisites.

Natural Sciences - 4 Hours

Select one of the following and the corresponding lab:

BIOL 1333 - ESSENTIALS OF HUMAN ANATOMY & PHYSI Credits: 3
NSCI 1033 - LIFE SCIENCE Credits: 3
NSCI 1113 - INTRO TO PHYSICS Credits: 3
NSCI 1213 - INTRO TO CHEMISTRY Credits: 3
NSCI 1433 - BOTANY Credits: 3
NSCI 2033 - ASTRONOMY AND EARTH SCIENCE Credits: 3
NSCI 2233 - ASTRONOMY Credits: 3
NSCI 2433 - INVERTEBRATE & VERTEBRATE DIVERSITY Credits: 3
NSCI 3333 - ECOLOGY Credits: 3
NSCI 4033 - GEOLOGY Credits: 3

Religion Core - 18 Hours

THEO 1503 - CHRIST, CULTURE, AND THE UNIVERSITY Credits: 3
BIOT 1133 - OLD TESTAMENT SURVEY Credits: 3
BINT 1233 - NEW TESTAMENT SURVEY Credits: 3
THEO 1313 - SURVEY OF CHRISTIAN THEOLOGY Credits: 3
THEO 4113 - BUSINESS ETHICS Credits: 3

Religion Elective - 3 Hours

Select one:

PHIL 2003 - PRINCIPLES OF ETHICS Credits: 3
PHIL 3233 - INTRODUCTION TO PHILOSOPHY Credits: 3
THEO 3733 - WORLD RELIGIONS Credits: 3
HITH 3403 - HISTORICAL GEOGRAPHY & ARCHEOLOGY OF ISRAEL Credits: 3

Pre-Business Core - 15 Hours

BUSI 2133 - PRINCIPLES OF FINANCIAL ACCOUNTING Credits: 3
BUSI 2113 - BUSINESS COMMUNICATIONS I Credits: 3
BUSI 2203 - MICROECONOMICS Credits: 3
BUSI 2233 - PRINCIPLES OF MANAGERIAL ACCOUNTING Credits: 3
CTIS 2133 - DATA MANAGEMENT ANALYSIS Credits: 3

Business Core - 24 Hours

BUSI 3103 - PRINCIPLES OF FINANCE Credits: 3
BUSI 3203 - PRINCIPLES OF MANAGEMENT Credits: 3
BUSI 3223 - BUSINESS COMMUNICATIONS II Credits: 3
BUSI 3303 - MARKETING Credits: 3
BUSI 3403 - BUSINESS LAW I Credits: 3
BUSI 3513 - BUSINESS ANALYTICS II Credits: 3
BUSI 3853 - MANAGEMENT INFORMATION SYSTEMS Credits: 3
BUSI 4603 - BUSINESS POLICIES Credits: 3

Major - Marketing - 18 Hours

Required Courses - 15 Hours

MKTG 3123 - CONSUMER BEHAVIOR Credits: 3
MKTG 3133 - PROFESSIONAL SELLING Credits: 3
MKTG 4123 - CHANNELS & LOGISTICS MANAGEMENT Credits: 3
MKTG 4133 - MARKETING RESEARCH Credits: 3
MKTG 4173 - RETAIL MANAGEMENT Credits: 3

Marketing Electives - 3 Hours

Select one from any of the following:

MKTG 3113 - INTERNATIONAL MARKETING Credits: 3
MKTG 4113 - ADVERTISING Credits: 3
MKTG 4153 - E-COMMERCE Credits: 3
MNGT 4163 - ENTREPRENEURSHIP Credits: 3

Marketing Communication Concentration Major Courses - 20 Hours

Complete these courses instead of the Marketing Major Courses for a concentration in Marketing Communication.

Select one of the following:

COMM 2423 - WRITING FOR DIGITAL MEDIA Credits: 3
COMM 3363 - WRITING FOR PUBL RELATIONS & ADVERTISING Credits: 3
COMM 4363 - CORPORATE PUBLIC RELATIONS Credits: 3

Required Courses - 9 Hours

Select any three of the following

MKTG 3123 - CONSUMER BEHAVIOR Credits: 3
MKTG 3133 - PROFESSIONAL SELLING Credits: 3
MKTG 4123 - CHANNELS & LOGISTICS MANAGEMENT Credits: 3
MKTG 4133 - MARKETING RESEARCH Credits: 3
MKTG 4173 - RETAIL MANAGEMENT Credits: 3

Marketing Communication Required Courses - 8 Hours

CTIS 3823 - WEB PAGE DESIGN Credits: 3
COMM 2322 - PUBLIC RELATIONS APPLICATIONS Credits: 2
COMM 3523 - DIGITAL LAYOUT AND DESIGN Credits: 3

General Electives - 13 Hours or 11 Hours with Marketing Communication Concentration

Total - 125 Hours

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