Nov 21, 2024  
2017-2018 Southeastern University - Extended Education Catalog 
    
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2017-2018 Southeastern University - Extended Education Catalog [ARCHIVED CATALOG]

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BBUS 3303 - ESSENTIALS OF MARKETING

This course examines the structures, functions and behaviors of marketing systems. The basic exchange functions of pricing, product development and management, promotion and distribution are studied within the contexts of decision-making, consumer satisfaction, and the environments of business.

Prerequisites & Notes
BBUS 1003

Credits: 3


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