|
Sep 27, 2024
|
|
|
|
SRMT 4403 - MARKETING & PROMO IN SPORT INDUSTRY This course builds on the general principles of marketing by discussing the unique aspects of sport marketing and applying marketing concepts to sport as a product and the promotion of sport activities. Topics focus on the spectator as the product consumer and will include consumer analysis, market segmentation, and product licensing, as well as positioning, pricing, promotion, distribution, and sponsorship as they apply to sport.
Prerequisites & Notes Prerequisites: SRMT 3503, 3303, 3403
Credits: 3
Add to Portfolio (opens a new window)
|
|