Nov 21, 2024  
2019-2020 Southeastern University - Traditional Graduate and Post-Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Policies
  Academic Calendar
  Programs of Study
  Course Descriptions
  Admission Policy Manual
  Financial Information
  Financial Aid
  Off-Campus Programs
  Student Reference Request Form
  Student Appeal and Complaint Policy
  My Portfolio
HELP
2019-2020 Southeastern University - Traditional Graduate and Post-Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BUSI 5113 - MARKETING MANAGEMENT

This course provides a managerial approach to the study of marketing, develops managerial perspective and analytical ability in solving marketing problems. It deals with the management challenge of designing and implementing the best combination of marketing variables to carry out a firm’s strategy in its target markets. Special consideration is given to ethical concerns in the design and implementation of marketing strategy.

Prerequisites & Notes
BUSI 5003

Credits: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)