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Sep 27, 2024
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COMM/DCOM 3793 - DIGITAL MARKETING AND ANALYTICS This course introduces students to the changing world of digital marketing. The purpose of the course is to prepare students to create digital marketing pieces and campaigns in order to reach customers and promote their organizations or businesses. It explores key marketing principles that are applicable to traditional and emerging technologies while providing students the chance to get practical experience using the major advertising, communication, and analytics tools available for both targeted and mass marketing efforts.
Prerequisites & Notes None
Credits: 3
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