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Sep 27, 2024
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COMM 4143 - STORYTELLING AND PERSUASION This course focuses on the process, structure, and effects of storytelling and persuasion. Classic persuasion models and contemporary theoretical research are examined and applied to case studies of narrative persuasion. Specifically, examples of interpersonal communication, public speaking, and mass mediated content are analyzed for their narrative structure and persuasiveness. Students also formulate and propose stories that are meant to be persuasive.
Prerequisites & Notes COMM 3533
Credits: 3
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