May 05, 2024  
2020-2021 Southeastern University - Unrestricted Education Catalog 
    
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2020-2021 Southeastern University - Unrestricted Education Catalog [ARCHIVED CATALOG]

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DCOM 4143 - STORYTELLING AND PERSUASION

This course focuses on the process, structure, and effects of storytelling and persuasion. Classic persuasion models and contemporary theoretical research are examined and applied to case studies of narrative persuasion. Specifically, examples of interpersonal communication, public speaking, and mass mediated content are analyzed for their narrative structure and persuasiveness. Students also formulate and propose stories that are meant to be persuasive.

Prerequisites & Notes
DCOM 3533

Credits: 3


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