Apr 19, 2024  
2021-2022 Southeastern University - Unrestricted Education Catalog 
    
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2021-2022 Southeastern University - Unrestricted Education Catalog [ARCHIVED CATALOG]

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LDRS 5173 - LEADER AS STORYTELLER

Leaders today must create vision, inspire action, and create communities—all of which are best accomplished using stories. Leader storytelling involves converting the experiences of life into a more powerful and meaningful form with a clear thesis to accomplish a set purpose. Often the right anecdote motivates followers more surely than hours of lectures. Students will learn why stories are persuasive, the common features of great stories, how to make stories more visual, and the importance of rewriting. They will also learn how stories can build brands, drive growth, and inspire action. Special topics include how the leader finds stories to change others and how to promote stories in a digital world.

Prerequisites & Notes
None

Credits: 3


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