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Apr 19, 2024
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LDRS 5323 - LEADING BRAND CREATION
Fundraising and marketing feed off one another and ideally fuel an organization’s growth and success. This course provides students an understanding of the interplay between these two forces, as well as addresses the role of leadership, audience analysis, message creation, strategies, and ethics. Students will create a marketing and fundraising plan for a real or fictitious organization and be able to identify, secure, and maintain a diverse portfolio of funding sources.
Prerequisites & Notes
None
Credits: 3
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