Nov 15, 2024  
2021-2022 Southeastern University - Traditional Undergraduate Catalog 
    
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2021-2022 Southeastern University - Traditional Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4153 - E-COMMERCE

The concepts, strategies, and applications involved in e-commerce and direct marketing are studied. The applications used in direct marketing today will be examined, including direct mail, direct response advertising, telemarketing, catalogs, and broadcast.

Prerequisites & Notes
Prerequisite: BUSI 3303

Credits: 3


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