Feb 09, 2023  
2022-2023 Southeastern University - Undergraduate Catalog 
    
2022-2023 Southeastern University - Undergraduate Catalog

Bachelor of Business Administration, Marketing and Communication (Partner Sites)


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Bachelor of Business Administration, Marketing & Communication (4-Year Plan) (Online + Partner Sites)  

 

Description:

The Bachelor of Business Administration (BBA) with a concentration in Marketing Communication is an undergraduate business degree built around a common core of business courses, with 15 hours of advanced courses in marketing communication. The BBA is the recognized industry standard online business degree offered by Southeastern.

Objectives:

The curriculum covers the Common Professional Components (CPC) and General Knowledge and Skills as prescribed by Accreditation Council for Business Schools and Programs (ACBSP) and industry best-practices. Students select from a variety of advanced marketing communication courses that emphasize soft-skills and the understanding of marketing communication in a variety of contexts.

Potential Career Options:

The BBA with an emphasis in Marketing Communication is understood in the marketplace as a comprehensive business degree for graduates wishing to start or advance their careers as marketing communication in business organizations.

 

Foundational Core - 56 Credit Hours


Engaging Human Culture and the Natural World - 19 Credit Hours


Historical Perspective: Select One (1) of the Following (3 Credits):


Humanities: Select One (1) of the Following (3 Credits):


Behavioral Science: Select One (1) of the Following (3 credits):


Natural Science with Lab: Select One (1) of the Following plus Lab (4 Credits):


Select One (1) of the following (3 Credits):


Marketing Communication Core - 12 Credit Hours


General Electives - 3 Credit Hours


General Electives are any courses that do not satisfy any specific course requirements of your program and which you have not previously taken.  

Total Program Hours - 120 Credit Hours


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