Bachelor of Business Administration, Marketing and Communication (Online)

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Bachelor of Business Administration, Marketing & Communication (4-Year Plan) (Online + Partner Sites)

Description:

The Bachelor of Business Administration (BBA) with a concentration in Marketing Communication is an undergraduate business degree built around a common core of business courses, with 15 hours of advanced courses in marketing communication. The BBA is the recognized industry standard online business degree offered by Southeastern.

Objectives:

The curriculum covers the Common Professional Components (CPC) and General Knowledge and Skills as prescribed by Accreditation Council for Business Schools and Programs (ACBSP) and industry best-practices. Students select from a variety of advanced marketing communication courses that emphasize soft-skills and the understanding of marketing communication in a variety of contexts.

Potential Career Options:

The BBA with an emphasis in Marketing Communication is understood in the marketplace as a comprehensive business degree for graduates wishing to start or advance their careers as marketing communication in business organizations.

Foundational Core - 56 Credit Hours

Business Pre-Core - 21 Credit Hours

BBUS 1003 - INTRODUCTION TO BUSINESS CONCEPTS Credits: 3
BBUS 1013 - FINANCIAL DECISION MAKING Credits: 3
BBUS 2113 - BUSINESS COMMUNICATION Credits: 3
BBUS 2133 - ESSENTIALS OF FINANCIAL ACCOUNTING Credits: 3
LDRS 2123 - PRINCIPLED LEADERSHIP Credits: 3
BBUS 2233 - ESSENTIALS OF MANAGERIAL ACCOUNTING Credits: 3

Select One (1) of the following (3 Credits):

BBUS 1333 - SPREADSHEET FUNDAMENTALS Credits: 3
CTIS 1333 - SPREADSHEET FUNDAMENTALS Credits: 3

Business Core - 28 Hours

CTIS 3433 - DATA MANAGEMENT AND ANALYSIS Credits: 3
BBUS 3103 - ESSENTIALS OF FINANCE Credits: 3
BBUS 3153 - GLOBAL BUSINESS MANAGEMENT Credits: 3
BBUS 3203 - ESSENTIALS OF MANAGEMENT Credits: 3
BBUS 3303 - ESSENTIALS OF MARKETING Credits: 3
BBUS 3403 - ESSENTIALS OF BUSINESS LAW Credits: 3
BBUS 3853 - ESSENTIALS OF MANAGEMENT OF INFORMATION SYSTEMS Credits: 3
BBUS 4603 - STRATEGIC MANAGEMENT Credits: 3
BBUS 4141 - SENIOR SEMINAR Credits: 1
BBUS 3013 - DESIGN THINKING FOR BUSINESS Credits: 3

Marketing Communication Core- 12 Credit Hours

DCOM 3523 - DIGITAL LAYOUT AND DESIGN Credits: 3
DCOM 3793 - DIGITAL MARKETING AND ANALYTICS Credits: 3
DCOM 3823 - WEB DESIGN AND DEVELOPMENT Credits: 3

Select One (1) of the following (3 Credits):

DCOM 1533 - SURVEY OF DIGITAL MEDIA AND DESIGN Credits: 3
DCOM 2023 - PHOTOGRAPHY Credits: 3
DCOM 2423 - WRITING FOR DIGITAL MEDIA Credits: 3
DCOM 4083 - ADVANCED DIGITAL IMAGING Credits: 3
DCOM 4093 - ADVERTISING DESIGN Credits: 3
DCOM 4113 - DIGITAL ILLUSTRATION Credits: 3
DCOM 4183 - INTERNATIONAL VISUAL STORYTELLING Credits: 3

General Electives - 3 Credit Hours

General Electives are any courses that do not satisfy any specific course requirements of your program and which you have not previously taken.

Bachelor of Business Administration, Marketing and Communication (Online)

Foundational Core - 56 Credit Hours

Intellectual and Practical Skills - 15 Credit Hours

Engaging Human Culture and the Natural World - 19 Credit Hours

Historical Perspective: Select One (1) of the Following (3 Credits):

Humanities: Select One (1) of the Following (3 Credits):

Behavioral Science: Select One (1) of the Following (3 credits):

Natural Science with Lab: Select One (1) of the Following plus Lab (4 Credits):

Spiritual Formation - 10 Credit Hours

Christian Responsibility - 12 Credit Hours

Business Pre-Core - 21 Credit Hours

Select One (1) of the following (3 Credits):

Business Core - 28 Hours

Marketing Communication Core- 12 Credit Hours

Select One (1) of the following (3 Credits):

General Electives - 3 Credit Hours

Total Program Hours - 120 Credit Hours