Bachelor of Science, Communication & Mass Media Four Year Plan
Program Description
The Communication & Mass Media degree emphasizes the principles and best practices of mass-mediated communication and human communication. The 31-credit communication core focuses on various types of communication (interpersonal, intercultural, and organizational), storytelling, and analysis of the mass media (courses including the theory, law, and the writing aspects of mass media). Students are guided to become better communicators, whether their goal is to inform, entertain, or persuade. Students also analyze communication artifacts and assess their effectiveness, persuasiveness, and ethics. The 12 hours of broadening electives allow for students to broaden their learning and perspectives with internships and courses focused on topics including design thinking, visual storytelling, and digital marketing. Students also select 9 hours of technical skills electives related to digital design and visual communication.
Potential Career Options
Potential career options for those pursuing this degree include communication consultant, communication manager, corporate communication coordinator, multimedia journalist, photojournalist, copy editor, managing editor, and other communication- and mass media-related careers. Graduates are equipped to improve the organizational communication of businesses, non-profit organizations, and corporations. Graduates can find fulfillment by helping people communicate more effectively and ethically in an interpersonal or intercultural context.
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