Apr 28, 2024  
2018-2019 Southeastern University - Traditional Undergraduate Catalog 
    
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2018-2019 Southeastern University - Traditional Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4123 - CHANNELS & LOGISTICS MANAGEMENT

This course explores the dynamics involved in getting products to customers. It provides an in-depth examination of various intermediaries and their functions, alternative channel designs, and the functions considered within the scope of logistics systems. Attention is given to both in-bound and out-bound operations.

Prerequisites & Notes
Prerequisite: BUSI 3303

Credits: 3


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