Apr 28, 2024  
2018-2019 Southeastern University - Traditional Undergraduate Catalog 
    
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2018-2019 Southeastern University - Traditional Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4133 - MARKETING RESEARCH

The techniques used to define problems, gather research information, process primary and secondary sources of information, and the reporting of the information to solve marketing problems. Statistical analysis in the reporting of information is given a heavy emphasis.

Prerequisites & Notes
Prerequisite: BUSI 3303, MATH 2033

Credits: 3


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