Apr 27, 2024  
2018-2019 Southeastern University - Traditional Undergraduate Catalog 
    
2018-2019 Southeastern University - Traditional Undergraduate Catalog [ARCHIVED CATALOG]

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BUSI 3043 - FUND DEVELOPMENT FOR THE NONPROFIT


This course explores the fundamentals of effective resource development as they pertain to nonprofit organizations. Students will obtain a broad understanding of fundraising methodologies and techniques that include obtaining and managing grants, corporate gifts, individual donors including major gifts and planned giving, capital campaigns, and uses of mass media for fundraising. In addition, strategic planning and marketing communications skills necessary to gain support for non-profit organizations and their programs will be discussed.

Prerequisites & Notes
Prerequisite: None

Credits: 3



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