Apr 19, 2024  
2021-2022 Southeastern University - Unrestricted Education Catalog 
    
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2021-2022 Southeastern University - Unrestricted Education Catalog [ARCHIVED CATALOG]

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BBUS 3303 - ESSENTIALS OF MARKETING

This course examines the structures, functions and behaviors of marketing systems. The basic exchange functions of pricing, product development and management, promotion and distribution are studied within the contexts of decision-making, consumer satisfaction, and the environments of business.

Prerequisites & Notes
BBUS 1003

Credits: 3


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