BUSI 5113 - MARKETING MANAGEMENT

This course provides a managerial approach to the study of marketing, develops managerial perspective and analytical ability in solving marketing problems. It deals with the management challenge of designing and implementing the best combination of marketing variables to carry out a firm’s strategy in its target markets. Special consideration is given to ethical concerns in the design and implementation of marketing strategy.

Prerequisites & Notes
BUSI 5003

Credits: 3