LDRS 5343 - INNOVATION AND TECHNOLOGY

This course examines the basic constructs of how to organize successful technology-driven innovation in both entrepreneurial and established organizations. Students will explore how innovation-based strategies are used as a source of competitive advantage and how to build organizations that excel at identifying, building and marketing technological innovations. The course also examines how entrepreneurs can shape organizations so they can continuously build and market their innovations.

Prerequisites & Notes
None

Credits: 3