Program: Marketing, Bachelor of Science - Southeastern University - Modern Campus Catalog™

Apr 22, 2025

2016-2017 Southeastern University Catalog

Four Year Plan

Marketing, Bachelor of Science Four Year Plan

General Education Core - 55 Hours

Arts of Communication - 9 Hours

COMM 1433 - FUNDAMENTALS OF SPEECH Credits: 3
ENGL 1133 - ENGLISH COMPOSITION I Credits: 3
A student may waive ENGL 1133 with a score at or above the 75th percentile on the Critical Reading portion of the SAT or the English portion of the ACT.
ENGL 1233 - ENGLISH COMPOSITION II Credits: 3

Behavioral and Social Science - 6 Hours

Choose One Behavioral Science Elective from the Following - 3 Hours

PSYC 1133 - INTRODUCTION TO PSYCHOLOGY Credits: 3
PSYC 1233 - PSYCHOLOGY OF ADJUSTMENT Credits: 3

Social Science - 3 Hours

BUSI 2103 - MACROECONOMICS Credits: 3
BUSI 2203 Microeconomics is also required for graduation for all B. S. Business degrees as listed in the Pre-Business core.

Business - 3 Hours

BUSI 1903 - PERSONAL FINANCIAL STEWARDSHIP Credits: 3

History and Government - 3 Hours

Select one of the following:

HIST 1013 - WESTERN CIVILIZATION TO THE 16TH CENTURY Credits: 3
HIST 1023 - WESTERN CIVILIZATION 17TH CENTURY TO THE PRESENT Credits: 3
HIST 2013 - AMERICAN HISTORY TO 1877 Credits: 3
HIST 2023 - AMERICAN HISTORY 1877 TO PRESENT Credits: 3
POLS 2413 - UNITED STATES GOVERNMENT Credits: 3

Humanities and Fine Arts - 6 Hours

Choose One Humanities Elective from the Following - 3 Hours

COMM 1503 - SURVEY OF WESTERN ART Credits: 3
COMM 2033 - THEATRE APPRECIATION Credits: 3
COMM 2233 - INTRODUCTION TO MASS COMMUNICATION Credits: 3
COMM 2433 - FILM APPRECIATION Credits: 3
ENGL 2233 - INTRODUCTION TO HUMANITIES Credits: 3
MUSC 1003 - MUSIC APPRECIATION Credits: 3
MUSC 1103 - HISTORY OF JAZZ Credits: 3

Choose One Literature Elective from the Following - 3 Hours

ENGL 2133 - INTRODUCTION TO LITERATURE Credits: 3
ENGL 2513 - BRITISH LITERATURE I Credits: 3
ENGL 2523 - BRITISH LITERATURE II Credits: 3
ENGL 3633 - AMERICAN LITERATURE Credits: 3
ENGL 3933 - AFRICAN AMERICAN LITERATURE Credits: 3
ENGL 4343 - NATIVE AMERICAN LIT & CULTURE Credits: 3
ENGL 4533 - CONTEMPORARY LIT Credits: 3

Mathematics - 6 Hours

MATH 1213 - COLLEGE ALGEBRA Credits: 3
MATH 2023 - INTRODUCTION TO PROBABILITY AND STATISTICS Credits: 3
Or any mathematics course that requires the above two courses as prerequisites.

Natural Sciences (with lab) - 4 Hours

Select one of the following and the corresponding lab:

BIOL 1333 - ESSENTIALS OF HUMAN ANATOMY & PHYSI Credits: 3
NSCI 1033 - LIFE SCIENCE Credits: 3
NSCI 1113 - INTRO TO PHYSICS Credits: 3
CHEM 1213 - INTRO TO CHEMISTRY Credits: 3
NSCI 1433 - BOTANY Credits: 3
NSCI 2033 - ASTRONOMY AND EARTH SCIENCE Credits: 3
NSCI 2233 - ASTRONOMY Credits: 3
NSCI 2433 - INVERTEBRATE & VERTEBRATE DIVERSITY Credits: 3
NSCI 3333 - ECOLOGY Credits: 3
NSCI 4033 - GEOLOGY Credits: 3

Religion Core - 18 Hours

THEO 1503 - CHRIST, CULTURE, AND THE UNIVERSITY Credits: 3
BIOT 1133 - OLD TESTAMENT SURVEY Credits: 3
BINT 1233 - NEW TESTAMENT SURVEY Credits: 3
THEO 1313 - SURVEY OF CHRISTIAN THEOLOGY Credits: 3
THEO 4113 - BUSINESS ETHICS Credits: 3

Religion Elective - 3 Hours

Select one:

PHIL 2003 - PRINCIPLES OF ETHICS Credits: 3
PHIL 3233 - INTRODUCTION TO PHILOSOPHY Credits: 3
THEO 3733 - WORLD RELIGIONS Credits: 3
HITH 3403 - HISTORICAL GEOGRAPHY & ARCHEOLOGY OF ISRAEL Credits: 3

Pre-Business Core - 15 Hours

CTIS 2133 - DATA MANAGEMENT ANALYSIS Credits: 3
BUSI 2133 - PRINCIPLES OF FINANCIAL ACCOUNTING Credits: 3
BUSI 2113 - BUSINESS COMMUNICATIONS I Credits: 3
BUSI 2203 - MICROECONOMICS Credits: 3
BUSI 2233 - PRINCIPLES OF MANAGERIAL ACCOUNTING Credits: 3

Business Core - 24 Hours

BUSI 3103 - PRINCIPLES OF FINANCE Credits: 3
BUSI 3203 - PRINCIPLES OF MANAGEMENT Credits: 3
BUSI 3303 - MARKETING Credits: 3
BUSI 3403 - BUSINESS LAW I Credits: 3
BUSI 3513 - BUSINESS ANALYTICS II Credits: 3
BUSI 3853 - MANAGEMENT INFORMATION SYSTEMS Credits: 3
BUSI 4603 - BUSINESS POLICIES Credits: 3
BUSI 3223 - BUSINESS COMMUNICATIONS II Credits: 3

Major - Marketing - 18 Hours

Required Courses - 15 Hours

MKTG 3123 - CONSUMER BEHAVIOR Credits: 3
MKTG 3133 - PROFESSIONAL SELLING Credits: 3
MKTG 4123 - CHANNELS & LOGISTICS MANAGEMENT Credits: 3
MKTG 4133 - MARKETING RESEARCH Credits: 3
MKTG 4173 - RETAIL MANAGEMENT Credits: 3

Marketing Electives - 3 Hours

Select one from any of the following:

MKTG 3113 - INTERNATIONAL MARKETING Credits: 3
MKTG 4113 - ADVERTISING Credits: 3
MKTG 4153 - E-COMMERCE Credits: 3
MNGT 4163 - ENTREPRENEURSHIP Credits: 3

Retail Marketing Concentration Major Courses - 18 Hours

Complete these courses instead of the Marketing Major Courses for a concentration in Retail Marketing.

MKTG 4173 - RETAIL MANAGEMENT Credits: 3
MKTG 4113 - ADVERTISING Credits: 3
MKTG 3133 - PROFESSIONAL SELLING Credits: 3
MKTG 3123 - CONSUMER BEHAVIOR Credits: 3
MNGT 3173 - HUMAN RESOURCE MANAGEMENT Credits: 3
Or
MNGT 3183 - ORGANIZATIONAL BEHAVIOR Credits: 3

Retail Marketing Electives - 3 Hours

Select one of the following:

MKTG 4153 - E-COMMERCE Credits: 3
MNGT 4163 - ENTREPRENEURSHIP Credits: 3
MKTG 3113 - INTERNATIONAL MARKETING Credits: 3
MKTG 4123 - CHANNELS & LOGISTICS MANAGEMENT Credits: 3
MKTG 4133 - MARKETING RESEARCH Credits: 3

Marketing Communication Concentration Major Courses - 18 Hours

Complete these courses instead of the Marketing Major Courses for a concentration in Marketing Communication.

Select one of the following:

COMM 2423 - WRITING FOR DIGITAL MEDIA Credits: 3
COMM 3363 - WRITING FOR PUBL RELATIONS & ADVERTISING Credits: 3
COMM 4363 - CORPORATE PUBLIC RELATIONS Credits: 3

Required Courses - 9 Hours

Select any three of the following

MKTG 3123 - CONSUMER BEHAVIOR Credits: 3
MKTG 3133 - PROFESSIONAL SELLING Credits: 3
MKTG 4123 - CHANNELS & LOGISTICS MANAGEMENT Credits: 3
MKTG 4133 - MARKETING RESEARCH Credits: 3
MKTG 4173 - RETAIL MANAGEMENT Credits: 3

Marketing Communication Required Courses - 6 Hours

CTIS 3823 - WEB PAGE DESIGN Credits: 3
COMM 2323 - INTRODUCTION TO PUBLIC RELATIONS Credits: 3

General Electives - 8 Hours

Total Program Hours - 120 Hours