Jul 22, 2024  
2024-2025 Southeastern University- Undergraduate Catalog 
2024-2025 Southeastern University- Undergraduate Catalog

Main Campus

Bachelor of Arts, Communication: Public Relations

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Bachelor of Arts, Communication: Public Relations (Four-Year Plan)  


Program Description 

The Communication: Public Relations program emphasizes the principles and best practices of communication and public relations. The communication core focuses on effective communication, storytelling, and analysis of the mass media. The public relations concentration includes practical skills in topics such as public relations campaigns, writing for public relations and advertising, social media management, digital design, and digital marketing and analytics. Students critically analyze mass-mediated content; they also produce public relations-focused content such as various types of press releases, public relations campaigns, and other forms of corporate communication.

Potential Career Options 

Potential career options for those pursuing this degree include public relations specialist, director of social media, communication manager, director of strategic communication, director of public relations, corporate communication coordinator, digital marketing specialist, and other public relations-related careers.

Total Program - 120 Credit Hours

Foundational Core - 34 Credit Hours

Habits of Inquiry - 22 Credit Hours

Major Core - 45 Credit Hours

Divine Design (Major Specific Experiential Learning) - 3 Credit Hours

Divine Design - 39 Credit Hours

To meet the Divine Design requirement, students may earn credit hours in general elective courses, declared minors/certificates, or enjoy other experiential learning opportunities such as study abroad, internships, or practicums. Other practicum options include PRAC 1001    (1 credit hour), PRAC 1002    (2 credit hours), PRAC 1003    (3 credit hours), PRAC 1004    (4 credit hours), up to 24 credit hours. General Electives are any college-level course that does not satisfy the above program requirements. Students must complete the above program requirements with the remaining credit hours earned in the Divine Design to meet the total program hours.

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