Mar 19, 2025  
2025-2026 Southeastern University- Graduate Catalog 
    
2025-2026 Southeastern University- Graduate Catalog

Master’s in Sport Business Management, Data Science


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Program Overview

The Sport Business Management master’s program with a concentration in Data Science prepares students to apply data analytics in the sport industry. Graduates will gain skills to analyze data and support decision-making in sports organizations, marketing, and performance analysis.

Career Options:

  • Intercollegiate Coach

  • Sport Data Analyst

  • Sport Marketing Director

  • Sport Information Director

  • Professor

  • Sport Facility Director

  • Ticket Sales Manager

  • Event Coordinator

Program Summary

Total Credits - 30 Credit Hours:

  • Sport Business Management Core: 12 credit hours

  • Sport Business Management Electives: 6 credit hours

  • Data Science Core: 12 credit hours

Program Length: 1-2 years

  • Part-time students (6 credit hours per semester)

  • Full-time students (9 credit hours per semester)

  • Accelerated students (12 credit hours per semester)

Program Delivery

  • Three Semesters (Fall, Spring, Summer) per year, each divided into two 8-week terms

  • All courses are available online, and most sport business management core courses are available face-to-face

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